Creation Features – The Lego Company History

By adopting fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Profano has found ways to keep its interlocking stones my website in the hands of millions. 2 weeks . model that other companies should certainly follow, says McKee.

Back in 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden toys. It had not been until the following day that they launched using a new plastic-injection edges machine to create plastic bricks, which subsequently gave them an advantage above their competition in the thriving post-war industry.

In 1949, they started off producing the bricks with studs to them to enable them to bind together. This is a key iteration, making the bricks much more stable and durable. Later, in 1958, they manufactured a major improvement with the advantages of what is known for the reason that the «stud and joining system», which in turn ensures that each and every Lego packet fits with any other packet. These two vital iterations are why Lego sets created 40 years earlier still interlock seamlessly with those produced today.

Over time, Lego includes kept their finger to the pulse of pop culture by partnering with big-name franchises including Star Battles and Harry Potter. They have also appreciated the community of adults which have been fans of the brand, known as AFOLs (Adult Fans of Lego), with a collection of sets such as the Back to the Long term DeLorean period machine and a set of girl Nasa scientists.